Most magazines have online subscriptions now so do you have one or do you still like to have a physical magazine? I like to browse magazines, but rarely buy them anymore, but will browse the websites instead. The only time I read them now is at the airport, when I travel or at the hairdressers. Some magazines have folded because of this, but the ones that have good social media activity and events tend to still do well. In the UK many offer free gifts on the front and sometimes people buy just for the gift when it's a tube of cream or a pair of flip flops.