Media regulator Ofcom has launched an inquiry into premium-rate phone lines on TV programmes following allegations some shows have misled callers.
Ofcom chief executive Ed Richards said there was "widespread concern" which had "raised serious questions of trust between broadcasters and viewers".
Premium rate services regulator Icstis is already investigating several shows including Channel 4's Richard and Judy.
The Ofcom inquiry will propose recommendations to restore confidence.
Source
Ofcom chief executive Ed Richards said there was "widespread concern" which had "raised serious questions of trust between broadcasters and viewers".
Premium rate services regulator Icstis is already investigating several shows including Channel 4's Richard and Judy.
The Ofcom inquiry will propose recommendations to restore confidence.
Source