Do you always buy branded named groceries or do you buy anything of the "value" or supermarket own range? Pretty much the only branded item I buy is baked beans. Unless the item is on offer and therefore the equivelent price or cheaper than the supermarket own brand. I have to admit, I seldom buy the basic "value" product, but rather the supermarket brand. I was buying Kelloggs bran flakes until last week I took Tesco Value bran flakes... DH always brings my breakfast up to me whilst I do my hair, at some point last week the kelloggs ran out and the tesco value box took over... can't tell you when that was though! I think I'm going to experiment and try other value products!