I love these baked chips and I feel less guilty eating them than other chips. The only thing I don't like is the price, so I get them on special. I also like the pitta chips that are out now, they seem healthier too. At last guilt free snacking, but at a cost. I think cheetos are also baked, which is handy as I love them except when I get orange fingertips and a tongue. Do you eat more of them if you know they are baked and not fried? I admit I do, although it doesn't make that much difference in calories.